The Creditcoin (CCOIN) Protocol by FLATLAY Inc. - A New Era for Affiliate & Content Marketing

2018-07-12 12:00:00

    LOS ANGELES, CA, July 12, 2018 -- Affiliate marketing has been a backbone to internet marketing since the early 90's. However, even after 25 years, the same legacy technology is used to power online sales today. Deploying unique links as a 3rd party while marketplaces and retailers track sales with inaccurate or broken cookie tracking methods planted in a buyers' browser remains to be the way that 95% of online retail sales are conducted.This legacy technology has various shortcomings like merchants incurring high commission costs, setup and maintenance fee's decreasing profit margins while black boxing data. In some cases, unscrupulous affiliates promote fake products and services to gain sales commissions from unknowing consumers.

Enter Creditcoin (www.cointoken.io). Many of these frustrations led the team at Flatlay to incept the Creditcoin protocol to create the first decentralized affiliate and content marketing network allowing any third party marketplace, retailer, publisher or content creators to leverage a token based system for affiliated smart product listings and content marketing campaigns. Creditcoin (CCOIN) leverages block chain technology to ensure transparency and efficiency within the ecosystem while evolving the way online sales and marketing promotions are conducted.

It benefits online retailers, brands and publishers to work together by removing the intermediaries cutting into margins on the campaigns and sales while incrementally decreasing transaction pay out times. Creditcoin (CCOIN) is currently built on the Ethereum platform with on and off chain components while independently building upon its own chain to list smart contracts that list goods or content for promotions by any 3rd party while eradicating gas costs. Each product listed on the chain leverages IPFS hashing to map the smart contract with product image, price, description and listing fee percentages associated for any conversions made. In addition to the full transparency between parties while removing centralized players that create the affiliate roadblocks of today, every purchase made through the network will allocate a fraction of the percentage back to CCOIN pool to continually increase the value of the CCOIN pool. Participants have completely secure & seamless transaction processes between customer payments & merchandise holders while affiliate pay-outs are recorded & confirmed on an open ledger with true data transparency and real-time product availability.

The Creditcoin protocol, with its decentralized transparent open ledger system ensures that each participant in the Creditcoin ecosystem is paid out transparently, in real-time. There is no place for fraudulent activity such as link hijacking as all the transactions are recorded on the block chain that replicates across all the nodes to ensure each smart listing is not tampered with. Fixed commission percentages are assigned to "smart product listings" so that affiliates have full transparency on earnings. With the Creditcoin protocol, fake products and services can be minimized by guaranteeing that each and every product listed is generated by an authenticated merchant, retailer or service provider through the community oracle admins. Block chain based smart product listings will deter unscrupulous affiliates to tamper with listings or from creating fake promotions about products and services. Illegal use of trade names, logos and brands is not possible when brands officially register and authenticate themselves onto the network. With all these unique features, the Creditcoin (CCOIN) protocol overcomes all the shortcomings of the existing affiliate marketing system and evolves affiliate marketing as we know it today.

The CreditCoin protocol by Flatlay leverages marketplace partners like Shopify, Amazon, Rakuten, VigLink, Woo Commerce, Magento with its 3rd party marketplace associations and is now onboarding other international CCOIN adopters. The network went live on Flatlay at the end of June 2018 and will be bringing in 3rd part retailers, brands and publishers looking to leverage the system by Q4 2018.

We encourage any interested parties to learn more by finding more information on the Creditcoin Protocol by visiting https://cointoken.io

For any media or press related queries feel free to reach out to [email protected]

Creditcoin's mission to support the global democratization of ecommerce through technology. The team's ethos is centered around making e-commerce monetization accessible to anyone by removing borders & restrictions inhibiting global collaboration. The accredited executive team is lead by the following industry leaders tackling these issues head on:

Upper Management

Ali Sammour (Founder/CEO)

Serial entrepreneur and former media executive having cofounded startups with successful outcomes while leading operations teams at media agencies & digital publishers. Deep knowledge of traditional & digital ad channels with strong c-level executive relationships.

Formerly Director of Publisher Operations at AddThis (acquisition to Oracle), Entertainment Group Director for Omnicom handling strategy, media buying and global distribution for Focus Features & CW Television, co-founder of Supermassive Ventures & founder of 12oz Denim Lab. A dynamic group leader that thrives on executing innovative concepts disrupting traditional media models.

Morteza Nokhodian (Founder/CTO)

Double masters specialist having won top technical awards in Europe for efficiencies in protocol layers & systems formation.

Technical lead supporting platform development to scale with power retailer relationships in the EU (Zalando & Rakuten).

Former technical lead and platform architect leading product development teams at PixRay, Microsoft Europe & John Deere.

Jeffrey Jones (Chief Platform Architect)

Senior technology architect specialized in Agile Methodologies & UXUI. Having built and scaled some of the most well known Fortune100 enterprise platforms and content management systems for Walt Disney, ESPN, Nordstrom, Oracle, Sling Television and the Amazon Kindle.

Yasir Hossain (Creative Technology Director)

An interactive platform designer with expertise in building innovative digital publishing tools and live video streaming distribution for consumers, publishers & brands. Formerly co-led or founded prior venture backed startups with successful outcomes such as VyRT, Livelist, PlutoTV and responsible for technical diligence and UX/UI product design & development at Bloomberg, Comcast & McCann.

Board Advisory Directors:

Jay Samit

Independent Vice Chairman of Deloitte who's pioneered advancements in music and video distribution, social media, and e-commerce. Helped to shape the music & entertainment landscape leading executive teams at Capitol Records, Universal Studios, EMI, Sony, SocialVibe with strategic board roles at LinkedIn & eBay.

Chris Cunningham

Founder of C2Ventures & Appssavvy (acquired), partner at TechStars. Seasoned adtech & startup veteran with successful investments and exits, named one of the "Most Important People in Mobile Advertising" by Business Insider, as well as being an Ernst & Young EoY Finalist 2 years in a row. Featured speaker at International CES, Cannes Lions, IAB's Annual Leadership Meeting and a regular contributor to CNBC and Bloomberg TV onscreen.

Peggy Fry

Passionate female founder with +20 years in digital media having scaled executive and digital sales teams at AOL, Netflix, and AddThis (acquired by Oracle). Strong ties in the entertainment space focusing on digital distribution & channels at Disney, Sony, Paramount, CBS, FOX, Universal, Warner Brothers. Domain expertise has focused on creating growth at scale in revenue, users, customers, and employee's via sales, business development, operations, and marketing at tech organizations edging critical mass.

David Smith

Fin-tech pioneer backing +20 technology companies successfully thru growth and equity financing. Principal in over 15 growth companies having brought 8 to exit as former director of ventures at Deutsch Bank. Operating as a strategic advisory board member helping to scale Kirusa, Krankin Media, Translations, Hotbar, TripleHop, Newbase, and Media.net.

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